Cody Johnson
Social Impact Tour Partnership
What is Propeller?

We Turn Fans Into Donors, Advocates & Activists at Scale

Propeller is the leading social impact platform connecting the world's most influential voices with causes that matter. Every entry to win requires an action that directly benefits your cause, turning superfans into committed long-term supporters.

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Nonprofit Partners
The Flyaway

Win a Trip to See Cody Johnson in Austin

  • ✦Two tickets to Cody Johnson at Moody Center in Austin
  • ✦Round-trip airfare for two and hotel accommodations
  • ✦A meet & greet with Cody Johnson
  • ✦A VIP pre-show experience with food and drinks
  • ✦Exclusive merch package or signed memorabilia from the tour
Everyone Wins

A turnkey way to promote your tour & do massive good.

Fans Get

  • A deeper connection with the artist they love
  • A chance to win a phenomenal VIP experience: meet & greet with Cody Johnson
  • The chance to support a cause they care about

St. Jude Gets

  • New one-time and recurring donors
  • National visibility alongside Cody Johnson and a major paid social campaign
  • High-intent supporter leads
The Cause

St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Families never receive a bill from St. Jude for treatment, travel, housing or food, so they can focus on helping their child live. Treatments invented at St. Jude have helped push the childhood cancer survival rate from 20 percent to more than 80 percent since it opened.

The Partnership

How It Works

Propeller Handles

  • Promotion across 4M+ Propeller platform users
  • First-party fan data collection & delivery
  • Paid promotion with national reach
  • All campaign creative & landing pages
  • Prize fulfillment: flights, hotel, event tickets
  • Winner selection, notification & logistics
  • Post-campaign reporting & analytics for St. Jude
  • Full compliance, sweepstakes legal & official rules

The Ask

  • 2 VIP tickets to the show
  • Meet & greet for winner + guest
  • Signed memorabilia or merch pack for winner
  • Social support from Cody Johnson's channels
  • 15 to 30 sec face-to-camera video (script provided)
  • Meta Advertiser access (team-approved)

Do Good 'Til You Can't.

Case Studies